Restoration CFO

Financial guidance for restoration business owners, from a fellow restoration owner.

July 24 · Michele Gray

The Worker Shortage Is a Margin Problem in Disguise

92% of contractors can't find workers. In restoration that shortage doesn't just delay jobs — it quietly inflates your true labor cost and eats your margin.

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July 23 · Michele Gray

The 5% Loss That Never Shows Up on Your P&L

The average business loses 5% of revenue to fraud, and restoration's cash-heavy field ops are a textbook target. The fixes are cheap and boring.

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July 22 · Michele Gray

The Boring Water Job Is Your Real Business

Fire jobs get the attention, but Triple-I data shows the frequent water claim — 1 in 67 homes a year — is what actually carries a restoration company.

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July 21 · Michele Gray

Why 27 Days of Cash Won't Save a Restoration Company

The median small business holds 27 days of cash, and a quarter hold under 13. Why restoration's cash math is worse — and how to fix it before the storm.

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July 19 · Michele Gray

Why Your Busiest Restoration Jobs Can Lose You Money

A 50-year-old economics idea called the winner's curse explains why the busiest restoration shop in town is often the least profitable — and how to break the pattern.

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May 17 · Michele Gray

Water Restoration Profit Margins: What’s Normal and What’s Not?

Typical net profit margins in restoration run 10–20%. Here's how to benchmark your performance, what squeezes margins, and how to fix them without cutting corners.

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Want to know if your numbers are normal?

Schedule a call with us to review your margins, cash, and job costing.