There is one number that tells you how many days your money is stuck out on jobs, and most restoration owners have never calculated it. It is called the cash conversion cycle, and in this business it is rarely short.
I would rather you know it than feel it. You already feel it every time payroll is due and the carrier check is still "in process."
The number, in plain English
The cash conversion cycle (CCC) counts the days between paying for the work and collecting for it. The standard formula, as Corporate Finance Institute states it, is: Cash Conversion Cycle = DIO + DSO - DPO.
- DIO, days inventory outstanding: how long you hold materials before using them.
- DSO, days sales outstanding: how long it takes to collect after you bill.
- DPO, days payables outstanding: how long you take to pay your suppliers.
Longer is worse. Every extra day is a day your own cash funds someone else's claim, and the longer the cycle, the more cash growth consumes. That is the part owners miss: a bigger cycle means each new job needs more of your money before it produces any.
Why restoration's is brutal
A manufacturer's cycle is mostly inventory. Yours is mostly receivables and almost no payables. Crews get paid weekly, so on labor your DPO is close to zero. Equipment, subs and materials go out the door on day one. Then the carrier's side starts: documentation, review, supplements, approval, and a payment clock you do not control. Our post on the claim cycle walks through that timing.
So the CCC is not a sign you run a sloppy shop. It is the structural cost of working on insurance money. The question is only how long yours is, and whether you are shortening it or letting it drift.
A labeled illustration
Round, invented numbers. Not a benchmark and not a client result.
A company spends about $120,000 a month on direct job costs, or $4,000 a day. Assume it holds materials about 5 days, collects about 65 days after billing, and pays suppliers in about 15 days.
- CCC = 5 + 65 - 15 = 55 days
- Cash tied up in the cycle: 55 x $4,000 = $220,000
Now bill 10 days faster, by getting documentation to the carrier the same week the work is done. DSO drops to 55 and the cycle to 45 days. Cash tied up: 45 x $4,000 = $180,000. That is $40,000 back in your account without winning a single new job.
This is a simplified version. Textbook DSO is measured against revenue, and I used daily job cost to keep the arithmetic readable. Run your own numbers the way your lender or CPA would, and treat this as the shape of the idea.
Four levers that shorten it
- Bill sooner. The clock on DSO does not start until the invoice or carrier submission goes out. Make submission a same-week task with an owner, not a back-office backlog.
- Collect the deductible up front. It is a receivable from the homeowner, and it ages too.
- Chase supplements on a schedule. A supplement that sits in someone's inbox lengthens the cycle on a job you thought was done. See supplements are change orders.
- Use vendor terms deliberately. Stretching DPO helps, but it has a ceiling. Late-paying the supplier you need in a storm is a bad trade. Our post on vendor terms covers where the line is.
Deposits and progress billing on reconstruction work also pull cash forward, because they shorten the days between spending and collecting.
How to track it
Calculate it monthly, not once. The number matters less than its direction. If it creeps from 45 days to 60 over a busy quarter, you will want to know before your line of credit does. Pair it with a 13-week cash forecast so the days turn into dollars on specific dates.
Building this measure into a monthly reporting package, and acting on it, is a large part of what a fractional CFO for restoration companies does. If you would like your cycle calculated from your own books, get in touch.
General education for restoration and reconstruction owners. The example is illustrative and is not tax, legal, lending or accounting advice for your company.
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Sources: Corporate Finance Institute, "Cash Conversion Cycle," corporatefinanceinstitute.com/resources/valuation/cash-conversion-cycle (formula Cash Conversion Cycle = DIO + DSO - DPO and definitions of DIO, DSO and DPO; read 2026-10-09) [I]. The $120,000 monthly cost, 5, 65 and 15 day inputs and the 10-day billing improvement are Kiwi Cash Flow illustrations with round, invented figures, not client results or an industry benchmark. Arithmetic: $120,000 / 30 = $4,000 per day; 5 + 65 - 15 = 55; 55 x $4,000 = $220,000; 5 + 55 - 15 = 45; 45 x $4,000 = $180,000; difference $40,000.